1,200 m², a team of 25, 2 brands and one vision
Several tens of thousands electric scooters of our two brands EGRET and THE-URBAN are cruising the streets already. But have you ever wondered, why you never see them with the hashtag #scootersbehaving badly? Because we develop and distribute small, foldable electric scooters that set the standard for the industry.
A love story that changed mobility as we knew it
Florian’s passion for electric scooters started rather by chance. In the early 2000s, he was touring all of Europe and Asia as tour manager. To cover the huge distances in the venues, his girlfriend gave him an electric scooter. At that time, no-one could possibly know that this would be the beginning of a great love affair – that finally changed mobility as we knew it.
Soon, the electric scooter became indispensable for Florian. He started to do small repairs himself in order to avoid sending the vehicle in. Gradually, he had gained such a comprehensive knowledge and was bothering the manufacturer with ideas to optimize the product. Without further ado, the manufacturer hired him as service provider. Following several tens of thousands of electric scooters that Florian co-developed and distributed, he was sure of one thing: No more compromises.
Political involvement in the form of a limited liability company and proof of concept
In 2011, Florian founded Walberg Urban Electrics. Times were not in favour of electric scooters as they were not legal in any European country. An obstacle for others, a challenge for Florian. He was one of the first to realize that there would be an enormous market for these small, intuitively usable vehicles. At the same time, he thought it was ridiculous they were illegal due to the fact they did not fit into any of the already existing categories.
As a result, he initiated the first steps to create a new category: In Brussels, he founded a technical committee within a work group. Together with global players such as Honda, Toyota or Segway he was laying the foundation for the new vehicle class by defining the technical specifications.
In 2012 already, Walberg Urban Electrics started distributing the premium brand EGRET. The tremendous success of the company provided his proof of concept: Florian had opened a huge market despite the difficult legal situation. In 2017, the second brand THE-URBAN followed. THE-URBAN targets a younger, more price sensitive audience.
The growing pressure from more and more users who finally wanted to ride their electric scooters legally in the streets, politics needed to act. One European country after the other allowed the vehicles or put them on a level with bikes. In spring 2019, Germany finally passed the decree with the poetic name Elektrokleinstfahrzeugeverordnung. With a maximum speed of 20 km/h, mandatory certification of the lighting system and compulsory insurance, Germany currently has one of the strictest restrictions for the use of electric scooters in Europe. Without Florian’s persistent commitment and his intrepid proof of concept with several tens of thousands of electric scooters, the legalization would still be out of reach.
Currently, Walberg Urban Electrics is the only manufacturer with a total of five electric scooters that meet German regulations: EGRET-TEN V4, EGRET EIGHT V3, THE-URBAN #HMBRG V3, THE-URBAN #BRLN V3, THE-URBAN #RVLTN. Each of these models has a counterpart with a higher maximum speed (depending on the model between 25 km/h and 30 km/h) to meet the requirements of other European markets.
Development, sales and service from one source
In the last couple of months, the team of Walberg Urban Electrics has grown remarkably and now consists of 25 people from eight countries. Offices, workshop and warehouse for spare parts are located on three floors with a total of 1,200 m². Product development, marketing, international sales, after sales, service, hr and accounting, all the departments are represented in the historic Speicherstadt of Hamburg. The large inventories are handled by an external warehouse, orders are shipped around the world by a forwarding service provider.
Production of the electric scooters is located in China. A team on site is taking care of smooth operations. In addition, every production is supervised by a team from Hamburg. Long-term cooperation with the industry partners and suppliers, is yet another essential feature for Walberg Urban Electrics to guarantee a consistently high level of quality.
Quality control and customer service
Due to an extensive know how in the production of electric scooters, Walberg Urban Electrics has established a sound quality control system with their suppliers in China. At the end of the production chain, every vehicle needs to undergo a 100% quality check. As soon as the goods arrive in Hamburg, Germany, a second check is performed to verify the first results. This way, Walberg Urban Electrics makes sure the electric scooters always meet the very high quality standards. At the same time, this differentiates the company from competitors in the lower price segment.
The city of the future – from vision to reality
Florian himself started as a user of electric scooters. His own experience made him realize the huge potential of this new form of mobility. The legalization in most European countries is already a success for him, but his vision continues: Florian wants to establish electric scooters as an integral part of an emission-free mobility.
In the coming years, cities will need to arrange spaces in a new way – away from vehicles with combusting engines towards alternative forms of mobility. Electric scooters, particularly the foldable version, can be easily combined with public transportation or the own car. This way, they are a significant means to avoid gridlock. They will become a significant element of the city of the future. To turn this vision into reality, Florian and his team fight every day.